Your brand voice is the connection between your business and your followers. For this reason, it's necessary to set yourself apart and understand your target audience in such a way that you can speak to them directly…
Read MoreYou did it. You’re in a boardroom full of potential investors. In the next ten minutes, they could decide to invest in your startup…or not…
Read MoreYour brand defines your business. Brand marketing is the combination of messaging and actions across multiple platforms and experiences—all saying the same thing about you. It shapes how potential and current customers see you.
Read MoreOne of the best parts of starting a business is naming it. You get to put your creative mind, heart, and soul into discovering the right stamp you want to put on your brand. This can be a daunting task, but once you decide on a name and see it in print, it seems like your dream is a reality.
Read MoreThere are three general types of advertising that can be used to establish and grow your business: owned, earned, and paid media. Owned media sites are the sometimes-free outlets you control, like your social media channels (Twitter, Facebook, Instagram, etc.) or your company’s website. Earned media is what develops from using owned media channels.
Read MoreIt’s time to build your business, but you need the proper funding to make everything a reality. There are several ways for you to obtain the money required to not only pay your rent, employees, and yourself, but to keep money flowing , so that you’re not just relying on sales to keep your business afloat.
Read MoreYou have a great idea; something that you’re passionate about and that you believe will bring you success. Now, the only thing left to do is to turn that idea into a reality. But, of course, most often that’s easier said than done. There’s a lot that goes into building a new business, and even more that goes into maintaining and scaling a better business.
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