When is the Right Time to Bring a Business Expert into Your Company?
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The first step is to look at your small business with an objective eye……
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How Using an Influencer Can Help Market Your Startup
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Startups are turning to influencers more and more often in efforts to market their burgeoning businesses. Influencers have the power to make or break a startup……
Read MoreNo Sales? No Problem! How to Earn Customer Trust When You’re Just Starting out
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The future of ecommerce is incredibly bright. But, how can you get customers to trust you when you're a complete newbie?…
Read More4 Marketing Podcasts to Listen to While You Stay at Home
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While we are all stuck at home, why not listen to some marketing podcasts and spend the day educating ourselves. Here are some of our favorite podcasts to listen to and each of them offers excellent business and marketing information…
Read MoreThe Key to Creating Your Brand's Voice
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Your brand voice is the connection between your business and your followers. For this reason, it's necessary to set yourself apart and understand your target audience in such a way that you can speak to them directly…
Read MoreBranding Tips: What is Brand Marketing and Why is it So Effective?
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Your brand defines your business. Brand marketing is the combination of messaging and actions across multiple platforms and experiences—all saying the same thing about you. It shapes how potential and current customers see you.
Read MoreHow Unpaid Advertising Can Skyrocket Your Startup
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There are three general types of advertising that can be used to establish and grow your business: owned, earned, and paid media. Owned media sites are the sometimes-free outlets you control, like your social media channels (Twitter, Facebook, Instagram, etc.) or your company’s website. Earned media is what develops from using owned media channels.
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